One of the tools or media that can often be found used to advertise and market a lot of things is a roll-up banner or also known as X stand. This tool or media is simple and versatile, which makes it really popular. Moreover, it is very affordable and easy to make. A lot of businesses from small to large use X banner for their campaigns as it can really reach their target audience and potential customers.
The design of an X stand banner needs to be done meticulously so that it looks interesting without sacrificing the content. There needs to be a good balance between the content and the decoration of the banner so that it can deliver any message effectively and successfully.
Then, how to design a good X banner? Here are some useful tips that you should remember:
1. Banner Headline
The headline of the banner is the topmost part of it where you should put interesting words that can interest people into reading the content of your banner and convince them that the information that you provide is something that they want to know. The headline needs to be able to pique interest, clear, concise, and convincing.
2. Content or Information
After getting your target audience hooked by your interesting headline, they will continue to read your banner into the main part of it, where you provide information about what you can offer them. This part is very important as well and needs to be arranged in a way that can be easily understood by anyone. Don’t beat around the bush and go straight to the point as you convey the promotional message. Keep it simple and understandable for all, don’t use words that are hard to understand. Making sure that your target audience can get what you are saying is much more important than sounding fancy, most definitely.
Place your logo on your banner, preferably on the upper part of it where people can easily notice. A logo should be one of the first parts of the banner to be seen, along with the headline part of the banner. It can be a powerful item to display and it can also promote stronger brand awareness.
To make your X stand look more interesting, try to insert pictures or images that can support the content and help you deliver the message better and easier. It is important to remember to use images or graphics that are of high resolution. The resolution of the image that you should include in the design of your X banner is 300 dpi. With this resolution, you won’t have to worry about it being stretched or pixelated no matter how big you print your X banner later on.
5. Professional Printing
Find a printing shop or service that is experienced and professional to produce your X banner. A printing shop with high reliability and state of the art equipment can help you to achieve a high quality X banner that can put you in a positive light and give a good impression upon anyone who sees, and this perception is important in determining your success as well.