When it comes to advertising, images are especially powerful tools. Text descriptions are always valuable for communicating information, but giving your audience a visual aid can really capture their attention and enhance written material like nothing else. If your business is looking to send a compelling message, commercial photography can be used in a variety of ways to ensure that your message is clear.
Since the invention of cameras, people have been among the most featured subjects. Images that display an attractive, believable person or group can inspire confidence, humanize a space, or help to forge a strong association. Focusing your photo on a person is a great way to connect with your potential clients.
Preparing to sell a specific item requires careful planning. Throughout your campaign, it’s always important to show off your wares in the best possible light. When using commercial photography in merchandising or product placement, get some input from expert photographers. Determine whether your focus is on the design or the utility of your commodities, and then ask about potential staging options that will invite your target audience to take a closer look.
Make It Stick
It’s been said that people may forget what you say or do, but they will always remember how you made them feel. Potent images have sticking power. They create lasting impressions by evoking emotional responses from within their viewers. For your next marketing campaign, consider using commercial photography San Diego to help you get the job done.
Planning, designing and constructing a building that will serve a purpose while leaving a lasting impression is one of the most difficult activities someone can engage in. The image of the final product should do justice to the struggle and dedication that went into making it. This is why architectural photography can be challenging. How do you capture architectural essence of an establishment?
There are many answers, but for now it would be best to focus on lighting. Be aware of the light and its direction. The illumination of a building, whether caused by the sun or a neon sign, can alter shadows, contrast, reflections and a myriad of other photographical elements. An abundance of contrast can mislead the photographer into snapping a shot and later finding that they are unhappy with it. Photographers can compensate for contrast by utilizing exposure compensation. Another technique is to segment shots with differing exposure values. This is used to see which value is the best choice for the picture. Eventually, all the exposure values can be merged into an HDR program.
San Diego architectural photography can be incredibly rewarding when you encapsulate a structure’s character. One of the many challenges rests in getting the correct lighting and tone. This is especially difficult when dealing with contrast. Despite these obstacles, there are both external and built-in options for rectifying the problem and getting the perfect shot.
This 10 minute video by Fstoppers Fans thoroughly goes over the process of photographing products, in this case a rolex watch. It starts with an overview of how to find a good background, the shoot itself, and fine tuning your shot in Photoshop. A pretty good video!