When a visitor comes to your website they take a micro second on whether they are going to stay or leave, even after all the hard work and money you have invested on getting it noticed. If you want to keep there interest one of the best ways is to add online videos to your homepage. When you add an online video to your website you will increase the time spent on the site, drive more page views and decrease bounce rates. An online video will build confidence and trust during your presale and sales process. Your customers would much rather watch a video on your product and services than read text and figure things out for themselves.
Today’s customers expect and want meaningful and engaging interactions with your company services and products. The best way to achieve this is by having video on your website. Whether it is a company overview, product demonstration or a video testimonial, video is critical in today’s website marketing demands. A video will give your customers more information and are more engaging and entertaining to watch.
You can also put you video on social media sites like Facebook, Twitter, LinkedIn, and YouTube. Add the video links in upcoming email campaigns and increase you click thru rates. You can give the links to your sales team and have them include it to new prospects and potential customers in an electronic sales letter.
After you have spent the time and money in a quality online video production you will see the value in it as it is shared, commented and watched. Video is the best way to increase leads, persuade, captivate and engage customers and will help your business grow in today’s internet marketing arena.