Commercial Photography – Versatile and Powerful

When it comes to advertising, images are especially powerful tools. Text descriptions are always valuable for communicating information, but giving your audience a visual aid can really capture their attention and enhance written material like nothing else. If your business is looking to send a compelling message, commercial photography can be used in a variety of ways to ensure that your message is clear.

Portraits

Since the invention of cameras, people have been among the most featured subjects. Images that display an attractive, believable person or group can inspire confidence, humanize a space, or help to forge a strong association. Focusing your photo on a person is a great way to connect with your potential clients.

Products

Preparing to sell a specific item requires careful planning. Throughout your campaign, it’s always important to show off your wares in the best possible light. When using commercial photography in merchandising or product placement, get some input from expert photographers. Determine whether your focus is on the design or the utility of your commodities, and then ask about potential staging options that will invite your target audience to take a closer look.

Make It Stick

It’s been said that people may forget what you say or do, but they will always remember how you made them feel. Potent images have sticking power. They create lasting impressions by evoking emotional responses from within their viewers. For your next marketing campaign, consider using commercial photography San Diego to help you get the job done.

Architecture Photoshop

Getting the Right Light in Architectural Photography

Planning, designing and constructing a building that will serve a purpose while leaving a lasting impression is one of the most difficult activities someone can engage in. The image of the final product should do justice to the struggle and dedication that went into making it. This is why architectural photography can be challenging. How do you capture architectural essence of an establishment?

There are many answers, but for now it would be best to focus on lighting. Be aware of the light and its direction. The illumination of a building, whether caused by the sun or a neon sign, can alter shadows, contrast, reflections and a myriad of other photographical elements. An abundance of contrast can mislead the photographer into snapping a shot and later finding that they are unhappy with it. Photographers can compensate for contrast by utilizing exposure compensation. Another technique is to segment shots with differing exposure values. This is used to see which value is the best choice for the picture. Eventually, all the exposure values can be merged into an HDR program.

San Diego architectural photography can be incredibly rewarding when you encapsulate a structure’s character. One of the many challenges rests in getting the correct lighting and tone. This is especially difficult when dealing with contrast. Despite these obstacles, there are both external and built-in options for rectifying the problem and getting the perfect shot.

Online Video

Why Your Business Website Needs Videos

When a visitor comes to your website they take a micro second on whether they are going to stay or leave, even after all the hard work and money you have invested on getting it noticed. If you want to keep there interest one of the best ways is to add online videos to your homepage. When you add an online video to your website you will increase the time spent on the site, drive more page views and decrease bounce rates. An online video will build confidence and trust during your presale and sales process. Your customers would much rather watch a video on your product and services than read text and figure things out for themselves.

Today’s customers expect and want meaningful and engaging interactions with your company services and products. The best way to achieve this is by having video on your website. Whether it is a company overview, product demonstration or a video testimonial, video is critical in today’s website marketing demands. A video will give your customers more information and are more engaging and entertaining to watch.

You can also put you video on social media sites like Facebook, Twitter, LinkedIn, and YouTube. Add the video links in upcoming email campaigns and increase you click thru rates. You can give the links to your sales team and have them include it to new prospects and potential customers in an electronic sales letter.

After you have spent the time and money in a quality online video production you will see the value in it as it is shared, commented and watched. Video is the best way to increase leads, persuade, captivate and engage customers and will help your business grow in today’s internet marketing arena.

Photos

Best Way To Store Your Photos

There are many enemies that can deteriorate or damage your old photos and negatives. This includes sunlight, molds, glues, moisture, high temperatures and chemicals in the air like cigarette smoke and smog. To avoid future damage it is best to have them professional scanned and restored, then use a photographic archival storage folder to store them properly.

Before using a photo restoration service to scan and restore your photos you will want to carefully remove them from any frames and picture books. Make sure and use a pair of latex gloves to protect the photos from getting any oils from your hands on them. Now you can handle the photos and remove any staples, tape or paper clips that may be attached. When handling the photos make sure and hold them by the edge of the photo so they do not get bent. It is also a good idea to clean any dirt or lint off the photos by using an anti static cloth and a compressed can of air. Your photos should now be ready to be scanned and restored. You can attempt this yourself or look for a company online that specializes in photo restoration.

After your photos are done being scanned it is best to store them back in archival boxes in a dark area where the ambient temperature remains around 68 degrees and has a 35 – 50 percent relative humidity. Never store your archival boxes in an attic, garage or basement where temperatures can get up over 70 degrees. You also want to keep your boxes off the ground to avoid any water damage that could occur from a flood or water leak.

Slides

Slide and Photo Scanning: A Great Gift

Giving a gift to someone you care about is a great way to show how much you care. For some people finding that special gift can be a challenge and a lot of searching with no results. You can always take the easy route and go with gift card and be done with it. This may be fine for some occasions, but when you truly want to give someone that special gift there is nothing better than surprising them with family memories from years past. I am talking about having their collection of photos and slides scanned and put onto a digital format. Being able to provide them with something that has not been viewed in years and now is available to share and watch them on a TV or computer is priceless. Chances are those pictures are sitting somewhere in a garage or attic and have not been viewed in years or even decades. The process to get started can be a little challenging at first, especially if they have hundreds or even thousand of old photos.

It is worth taking the time to go through them and pick the ones that really have a meaning. Usually these are photos or slides that have family, relatives or important people that were or are in their life. There is no reason to be scanning pictures of buildings or of a bird if it has no value to it. Once you have gone through the tedious job of selecting your photos or slides to be scanned, it is now time to choose a company that can do the job to your satisfaction. If you go online and type in “photo scanning” or “slide scanning” you will come up with several companies to choose from. Do not base your decision mainly on price, you know the old saying you get what you pay for. Instead you want to choose a company that will be able to scan your pictures or slides with a high quality scanner, be able to make the proper adjustments once scanned and put them onto the desired media of your choice. That could be a CD, DVD, external hard drive, thumb drive or even have them put onto the cloud. The cloud is online storage and there are many companies that offer their cloud service for free up to a certain amount of space or gigabytes.